Brewmaster Insights: Educating Our Team

At BNA Brewing Co. & Eatery, we believe that our passion for beer extends beyond the brewing tanks and into every aspect of our customer experience. Our commitment to quality isn't just about creating great beer; it's about ensuring that every member of our team understands the intricacies of the brewing process, the importance of our ingredients, and the art of tasting and selling beer.

Behind the Brewing Process

Our brewmaster, Adam, personally guides team members around the brewhouse, explaining each step of the brewing process in detail. These hands-on tours are not just about imparting knowledge—they're about sharing the passion and dedication that Adam and our brewing team pour into every batch. By familiarizing our team with the stages of brewing, they gain a comprehensive understanding of how different techniques and ingredients influence the final product.

The Art of Tasting

Tasting beer is an art form, and we are committed to training our staff to develop a refined palate. Through regular tasting sessions, our team learns to identify the subtle nuances and flavour profiles that make each of our beers unique. This sensory education enables them to guide customers through our beer offerings, making personalized recommendations based on individual preferences.

Selling with Confidence: Sharing Our Passion

Knowledge and passion are the cornerstones of effective selling. When our staff understands the brewing process, the ingredients, and the art of tasting, they can speak confidently and passionately about our beers. This confidence translates into better customer interactions, as our team can provide insightful recommendations and answer questions with authority.

We believe that our customers can sense the genuine enthusiasm our staff has for our beers. This authenticity creates a welcoming and engaging atmosphere, encouraging customers to explore our offerings and discover new favourites!